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词组 advertisement
释义 ,advertising
两词都有“广告”的含义,但侧重点不同。
1. advertisement 具体指电视、电台、报纸杂志、因特网等媒体上的“广告”:
TV advertisements
At this time of year,the papers
are full of advertisements for win-
ter holidays. ( 注意介词用 for)
Advertisements on the Internet
seemed to be treated as news-
paper ads which may be seen
anywhere in the country.
2. advertisement 可缩略成 ad 或 ad-
vert,advert 是英国写法:
Did you see that advert for the
new car? ( 注意介词用 for)
some of my favourite UK TV ad-
verts
3. advertising 指“广告业 ( business
of making advertisements)”,常作不可数名词:
Car advertising has been promo-
ted recently.
She works in advertising.
4. 广告业的广告种类和表达方式很多:
advertisement
ad
advert
commercial
billboard
poster
flyer( 美国的“广告传单”,英国叫
leaflet)
slogan
campaign
the classified ads
the personal ads( 交友广告)
the want ads
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更新时间:2024/10/30 12:15:49