| 词组 | brand |
| 释义 | brand Copperud 1970 notes sharp criticism by Bernstein 1965 of the earlier extended sense that means "a class of goods identified by name" • ... sixty minutes of the Army's brand of football — James Jones, From Here to Eternity, 1951 He also finds Evans 1957 equivocal about it and says that Webster is the only dictionary that recognizes the sense. His 1980 edition has the same information with the names omitted. What Bernstein says is that "there is no need for this kind of extension." Evans notes that Partridge 1942 objects to the use, instancing a 1937 book about Margaret of Navarre, apparently written by an American. Evans assumes that this use of brand is of American origin. We cannot even be sure that this is originally American, much as it sounds American. The earliest citation in our files is British: • ... its picture pages were the best of their kind; every brand of notable, at high fees, enlivened its pages — John Buchan, Castle Gay, 1930 And we have other British examples: • Sussex plays a brand of cricket which is notably her own —S. P. B. Mais, The English Scene To-day, 2d ed., 1949 • He would, I believe, have a sense of humour, rather different from the English brand —Cyril Cusack, Irish Digest, January 1953 • ... a pleasant, easy brand of irony —Times Literary Supp., 22 Oct. 1971 The Webster mentioned by Copperud is Webster's Third. We take wry satisfaction in our having recognized the sense; a usage that has been around since at least 1930 and that has been disapproved in two usage books ought to have been noticed by someone. As far as we know, Longman 1984 has the first British recognition of the sense. It is far from rare in American use: • And I think that Berlin and Rome and Tokyo ... would now gladly use all they could get of that same brand of madness —Franklin D. Roosevelt, State of the Union Message, 7 Jan. 1943, in Franklin D. Roosevelt's Own Story, ed. Donald Day, 1951 • ... we might also look for six brands of nominalism, to go with each of our six philosophies —Kenneth Burke, in Twentieth Century English, ed. William S. Knickerbocker, 1946 • Yet we do not make the mistake of believing that the answer to communist materialism is a different brand of materialism —Adlai E. Stevenson, Speeches, ed. Richard Harrity, 1952 • ... a more polished brand of American English — Albert H. Marckwardt, Word Study, May 1952 • ... the American brand of the English language — Harry R. Warfel, Who Killed Grammar?, 1952 • ... simply because they do not like their brand of government —Clifton Daniel, TV. Y. Times, 22 Mar. 1953 • And it does take a special brand of courage to present a television program live —Goodman Ace, Saturday Rev., 6 Mar. 1954 • ... her own peculiarly feminine brand of common sense —C. Vann Woodward, N.Y. Herald Tribune Book Rev., 31 Jan. 1954 • ... the pestilential proposition that the world needs to be saved in a hurry by their own brand of righteousness —Charles J. Rolo, Atlantic, October 1954 We could add many additional citations of more recent vintage, but we think these should make it clear that in 1961, when Webster's Third was published, this use of brand was well established as standard. It still is. |
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